Why Work with Me
Empathy-Driven
I design with a deep focus on real user needs, using empathy as creative fuel to build experiences that resonate on a human level.
User-Centric Approach
My process centers on understanding people first, so the solutions I create feel intuitive and meaningful.
Always-Improving
I learn, adapt, and grow with every project, letting each challenge reshape my perspective and spark new creative instincts.
Recent highlights
Data Access Experience
This mixed‑methods UX research project explored how DHW staff access, share, and use data across daily operations. Through interviews, workflow mapping, and environmental analysis, the study uncovered systemic barriers and opportunities to streamline data access across the agency. The final report provided leadership with actionable insights to guide future data strategy and tool development.
Timeline: September 2025 → February 2026
Cinemark Refill Policy — User Research Senior Capstone
This capstone project examined how Cinemark’s refill policy influences customer behavior, satisfaction, and perceived fairness. Using field observations, intercept interviews, and competitive analysis, the research identified friction points in the refill experience and uncovered opportunities to improve clarity, consistency, and customer trust.
Timeline: August 2024 → April 2025
01
Understand
I begin by learning about users, their goals, and the challenges they face. Research and empathy guide every decision.
02
Ideate
I explore multiple solutions through brainstorming, sketching, and collaborative problem-solving before selecting a direction.
03
Design
I transform ideas into wireframes and prototypes, focusing on usability, accessibility, and visual clarity.
